Reach REALTORS Where We Are With Your Information
Don’t believe for a second that we don’t enjoy reading a magazine
(This one especially!)
By: Mindi Rutledge with RE/MAX Four Corners, a real estate agent based in DFW
Like many, I’ve come to enjoy the convenience of e-books and the efficiency of instant communication that digital forms offer. Yet digital books or magazines just don’t deliver the same sort of visual and tactile satisfaction I get from reading a physical book or magazine.
What does this have to do with the real estate profession?
As a DFW REALTOR®, I am constantly bombarded with electronic updates from email blasts, texts, social media posts and more. Sure, that serves a great purpose, but because in my profession as REALTOR®, I am ‘always on’ and expected to be always available, it means I am always tethered to something electronic (phone, tablet, desktop).
I understand companies vying for the attention of REALTORS® are trying to reach us wherever we are present, but the latest technology doesn’t necessarily mean you should kick ‘traditional media’ to the curb.
I can’t describe the JOY I feel when I get to sit down, relax, UNPLUG from everything electronic, and actually turn the pages of a book or magazine vs reading it electronically.
I enjoy a break from electronics!
Turning the pages of a paper book or magazine is like leaving one footprint after another on a trail of where we’ve been. When we read an old fashioned paper book or magazine, we create our own rhythm as we read.
Does anyone else ‘dog ear’ a page for future reference? There is a physicality in reading a paper book or magazine, and a visible record of our page turning favorites.
Using technology to read does not preclude me from understanding or valuing another way of reading.
My wise counsel to young professionals who were told that ‘traditional print is dead’ in college. Don’t believe it for a second. Perhaps newspapers are dying on the vine, but niche magazines (like this great one) are alive and thriving. Just scan the magazine section at your grocery store. Niche or specialty magazines are as strong as ever – for a reason.
Don’t knock it until you’ve tried it.
Go ahead – unplug EVERYTHING you are tethered to begging for instant replies. Pour yourself a glass of wine or make a cup of tea. Sit down somewhere comfy and begin to leisurely turn those pages. Notice how your eyes relax – we all need a break from technology!
Considering that many jobs require you to stare at a computer screen all day, it’s wise to give your eyes a break whenever you can.
Electronic books can cause screen fatigue, which may lead to blurred vision, redness, dryness, and irritation. With print books, you don’t have to worry about any of that.
Enhance the medicinal effects of reading a good old fashioned paper book or magazine – read one at night before going to bed. Turning those pages is like a super sleeping aid! You will thank me in the morning!
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